Deaconess Associations Incorporated

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Deaconess Associations, Inc. appoints new member to Board of Directors

    Deaconess Associations, Inc. (DAI), a diversified healthcare company based in Cincinnati, announced the appointment of Vivienne Lee Bechtold of Symmes Township to its board of directors.  The appointment was effective September 1.


Bechtold is a Massachusetts Institute of Technology (MIT) engineering graduate with 27 years of experience as a strategic marketer at P&G, achieving the title of “Harley Procter Marketer,” the highest distinction at P&G held by only a dozen marketers in the company’s history.  

    In addition to serving P&G in a variety of leadership roles nationally, Bechtold held several global positions, including leading the marketing function for the company’s business in northeast Asia.  During her tenure with P&G she was recognized by Advertising Age magazine as the first “Interactive Marketer of the Year.”   

    Bechtold is currently an independent strategic marketing consultant working with both for-profit and non-profit organizations.

    Bechtold is also a co-founder of Crossroads Community Church, which has expanded to five locations in greater Cincinnati, serves over 19,000 followers, and raised more than $100 million for ministry work.  She and her husband, Jim, and three children live in Symmes Township, where she also serves on the board of Cincinnati Hills Christian Academy.

    For more information about Deaconess Associations, visit its website at